Welcome to 28 Eastern, a small family-owned business located along the stunning Gold Coast. We are more than just a hat company; we are driven by a passion for sustainability, ethics, and making a positive impact on our community and the environment.

Our Journey

The story of 28 Eastern began with a dream – a dream to create a brand that not only offered stylish and high-quality hats but also contributed to a better world. Our journey started with a deep appreciation for the natural beauty that surrounds us, particularly the pristine beaches and oceans that grace the Gold Coast.

Sustainability and Ethics

At 28 Eastern, sustainability and ethical practices are at the core of everything we do. We believe that fashion can be both stylish and socially responsible. That's why we have dedicated ourselves to creating a brand & working with suppliers that aligns with our values and makes a difference. We are still learning every step of the way and will continue do better as our company grows.

We are proud to be a brand that actively contributes to the preservation of our oceans. With every hat sold, we are committed to removing 1.2 kilograms of plastic and debris from the ocean. By partnering with local i=change and participating in coastal clean-up initiatives, we work tirelessly to protect marine life and ecosystems from the devastating effects of pollution.

As a family-owned business, we understand the importance of community. We actively engage with our local community, supporting local initiatives, events, and causes. We believe in giving back and strive to make a meaningful difference in the lives of those around us.

When you choose 28 Eastern, you become part of our family. We are grateful for each and every customer who joins us on this journey towards a more sustainable future. Together, we can make a real difference and inspire others to embrace sustainability and conscious consumerism.

While sustainability is our driving force, we never compromise on style or quality. Each hat in our collection is carefully crafted with the utmost attention to detail and using premium materials. We believe that conscious fashion should be accessible and desirable, allowing you to look and feel great while making a positive impact.

We would love to hear from you! If you have any questions, suggestions, or simply want to connect, please don't hesitate to reach out to us. Our dedicated team is here to assist you and ensure that your experience with 28 Eastern is exceptional -hello@28eastern.com.au

Thank you for your support and for choosing to be a part of our sustainable and ethical brand. Together, we can create a brighter future for generations to come.

With Love, 

The 28 Eastern Team