Behind the Scenes: Capturing Eternal Summer - Unveiling Our Byron Bay Photoshoot

Behind the Scenes: Capturing Eternal Summer - Unveiling Our Byron Bay Photoshoot

Welcome to 28 Eastern's very first blog post, where we invite you to take a sneak peek behind the scenes of our dreamy photo-shoot for our first hat collection, "Eternal Summer." Inspired by the beauty and tranquillity of the ocean and the laid-back lifestyle of Byron Bay and the South East coast of Australia, this collection is a celebration of the eternal summer spirit that resonates within all of us.

The Vision: As an Australian-based headwear brand, we wanted our debut collection to capture the essence of eternal summer, evoking the sun-kissed shores and the carefree coastal vibe. Each hat in this collection is meticulously crafted with a focus on details, ensuring that they not only exude style but are also built to last, accompanying you on countless sunny adventures.

The Eternal Summer Palette: Our colour palette draws inspiration from the earthy hues found in our coastal towns, reflecting the connection between nature, the ocean, and the community. With a foundation of neutral tones, our hats mirror the serenity of sandy beaches, the softness of coastal clouds, and the tranquillity of gentle sea foam.

The Shoot in Byron Bay: To bring our vision to life, we knew there was no better place than Byron Bay. Renowned for its breath-taking landscapes, laid-back atmosphere, and artistic charm, Byron Bay perfectly embodied the spirit of our Eternal Summer collection. Surrounded by stunning beaches, lush greenery, and the clear blue ocean, the location provided a dreamy backdrop for our photo-shoot. Our team worked together to encapsulate the essence in every frame. From the sun-drenched mornings to the golden-hued sunsets, we aimed to evoke the feeling of endless summers, where time stands still, and memories are etched forever.


Gratitude: As we wrapped up the shoot, we felt an overwhelming sense of gratitude for the opportunity to create something truly special. Our Eternal Summer collection embodies our love for nature, our appreciation for quality materials, and our passion for sustainable fashion.

The Eternal Summer collection is the first of many, and we hope these hats will become your faithful companions on your sun-filled adventures, mirroring the eternal summer spirit within you. We are beyond thrilled to embark on this journey with you.

With love and sunshine,
The 28 Eastern Team